Blog Post

 ABC service redesigning typography

  • by Laura Zachar
  • 02 Sept, 2018

ABC service re-design typography

I don't want to write only about this redesigning transformation of the idea. That's easy to understand looking at the photo & process. Yes, I was limited my design has to be square format, but this is creative space - so be it, am I right? Because any limitation another way is motivation, inspiration, etc. But in this case, I would like to say something more private, something more deep about my present-time. Because the truth is, that more like 8-10 years I was haven't interest in a design at all, like a creator. Not including photography, or acting. Sometimes, in life coming situation, mostly one hand with another trouble, when people start thinking about - I really want doing that more, dispose of the wrong happened and to continue? I was losing passion, the gravity of design, attraction of the creation process. Why? Because I was nearly sick from communication with customers. I can't see into their head and doing 100 times the same things, it doesn't is OK. I was empty, overwhelmed, tired. But the love is the love. So one day will be coming back. That happened to me this summer time. But everything has the bit a deep process and reasons. Whatever, step by step, thanks to a conversation with Englishman's, I truly love the English community...They have opened my eyes. I found my lost passion at Swiss graphic style, the faith, the sense, the future. Absolutely same like the first time, enthusiasm, pleasure, satisfaction, creativity. Now only I stay with hope, that my work will be interesting for others, and exciting enjoyment or satisfaction, maybe the fulfilment ideas focused to change the people behaviour. And I know that problems via business communication will come again, but I know a little bit about the art of communication. And people in this kingdom have the different mentality, thank God, and I know now how to be successful with that.
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